© USA Today
After the traditional decline of total sports betting handle in February, New Hampshire saw a jump in March.
March sports betting handle for the Granite State was $55.8 million, up 9.4% from February’s $51 million, according to official figures released by the New Hampshire Lottery. Mobile sports betting handle ($44.4 million) also increased 3.4% from February’s $43 million. Mobile was 79.6% of the market in March.
Most states have posted stronger March numbers because of NCAA Tournament betting and more days in the month.
Gross Gaming Revenue rebounded in March to $4.3 million, a 138% increase from February’s ($1.8 million). The state’s revenue share was $1.9 million, up 150.2% from February’s $769,387.
The February GGR drop in New Hampshire was tied to Super Bowl 55 wagering as bettors in the state went heavy on the Tampa Bay Buccaneers and former New England Patriots star Tom Brady. The New Hampshire Lottery said it had more than $7.1 million in Super Bowl handle, but 81% of the bets placed were on the Buccaneers. The lottery paid out $8.8 million for a net loss of $1.7 million.
New Hampshire, where DraftKings is the sole operator and the state receives 51% of the revenue, has been cited as the model New York prefers for online sports betting in the state as it looks to launch its market.
New Hampshire Sports Betting March vs. February
|Total handle||Mobile handle||Revenue (GGR)|
|Change||Up 9.4%||Up 3.4%||Up 138.0%|
DraftKings Migration Issues
The state’s sports betting platform, DraftKings, recently began a migration to SBTech nationwide starting in New Hampshire. DraftKings and previous technology firm Kambi had announced they were ending their partnership because DraftKings was moving to SBTech technology as part of a SPAC merger.
The full migration process to SBTech is expected to be completed by the end of the third quarter of 2021, the companies announced last July, but the ongoing transfer to the new technology platform has had some issues, according to recent social media posts by DraftKings.
On Tuesday, some bettors in New Hampshire could not see their “My Bets” section, according to the DraftKings CX Team Twitter account. On April 14, bet placement and live markets were unavailable and days earlier bettors couldn’t place bets or view bet histories.
DraftKings acknowledged the issues on social media and had indicated they were being resolved. DraftKings also operates two retail sportsbooks in New Hampshire with more expected to open.
Requests for responses sent to DraftKings and the New Hampshire Lottery for an update on the migration have not been immediately answered.
This issue is now resolved. All players should now be able to view their “My Bets” page. Thank you for your patience with this! https://t.co/MUVCMLs9h5
— DraftKings CX Team (@DK_Assist) April 20, 2021