The partnership officially launches on May 23, 2021, at the iconic Monaco Grand Prix, quite a fitting race to showcase the new deal. Entain’s PartyCasino branding will be displayed on the protective halos of both McLaren MCL35M cars, and on the helmet of lead driver Daniel Riccardo.
An article on the partypoker blog gives readers a brief insight into what McLaren-themed goodness they can look forward to.
- A special poker tournament involving Formula 1 star Daniel Riccardo
- McLaren-theme casino content and access all areas games on both partypoker and PartyCasino
- Special competitions to win access to Grand Prix and to visit McLaren’s state-of-the-art Technology Center
- The opportunity to become “Inside track” reporters on McLaren’s progress.
Entain CEO, Jette Nygaard-Andersen, is proud to have the partypoker and PartyCasino brands become part of McLaren’s Formula 1 team.
“We are immensely proud to be partnering with McLaren Racing, a team who is synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology. This is the same approach we take in providing moments of excitement for our customers, and we are truly excited about the opportunities we have to create new content for our PartyCasino and partypoker customers as well as bringing these great brand to new audiences.”
Zak Brown, CEO of McLaren Racing, drew comparisons between his and the Entain brands.
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and partypoker place a high importance in providing moments of safe and responsible excitement for their customers.”
“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”
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