BIA: Local TV Revenues Hit $19.7 Billion in 2020

CHANTILLY, Va.—The pandemic hammered core local TV revenues in 2020, but record political advertising and burgeoning digital operations helped the industry pull in $19.7 billion, according to BIA Advisory Services’ “2021 Investing In Television Market Report.”

Political advertising ($4.4 billion) and digital revenues ($1.4 billion) masked what was a disastrous year for core advertising revenues, which fell by 23.1%. Thanks to political and digital, industry revenues actually grew to $19.7 billion in 2020 compared to $18.3 billion in 2019.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *